Monday, May 14, 2012

AMA Pro Flat Track Announces MavTV as Broadcast Partner for 2012 Season

The MavTV cameras roll as the podium ceremonies get ready to begin at round 6 of the 2011 AMA Pro Flat Track Harley-Davidson Insurance Grand National Championship presented by season at the Springfield Mile I on May 29, as new-event winner Jared Mees climbs off his H-D XR750 and is greeted with a hug from his crew chief, Brent Armbruster. 

AMA Pro Flat Track announcer Barry Boone (far left) describes the excitement on the podium for the wealth of fans who waited out the rain delay and saw Mees take his #9 Rogers Lake Racing/Blue Springs H-D/Saddlemen/Lucas Oil-sponsored mount to his first win at the Illinois State Fairgrounds mile oval, and his first in the series in almost four years of competition.  Runner-up Sammy Halbert and 3rd-place finisher Jake Johnson carry on their own conversation in the background while things get settled in for the winning ceremonies.

Jammin' Jared's sponsor, Lucas Oil, has been involved with motor racing in general for decades, and has been with The Jammer for several seasons now.  One of the higher-profile sponsors in the series, the Forrest Lucas-owned company has been a mainstay in the AMA Grand National Championship for several seasons sponsoring, among others, the Lucas Oil Indy Mile event.  They are also the title sponsor for Lucas Oil Stadium in Indianapolis, home of the Indianapolis Colts NFL team, and are the 2nd year owners of the naming rights to Lucas Oil Raceway at Indianapolis, home of the NHRA U.S. Nationals.

With Lucas' recent acquisition of MavTV (the men and sports TV network that has covered AMA Flat Track for the last couple of seasons), the word has been mostly positive in that their continued support within the series would continue, and continue to grow.  Their announcement today with AMA Pro Flat Track that they would also be partnering with NBC Sports (formerly Versus TV) to carry some of the races on the schedule, is good news to those who know that a good television package is what is needed to help grow the sport further, let alone getting some of the fans back to the greatest sport on wheels in the world.

A big thanks to MavTV and Lucas Oil for their continued support of The Rolling Thunder Show.  You can read the full press release below to see which events are on the calendar to be broadcast this season.

AMA Pro Racing News Release

AMA Pro Racing and Lucas Oil Announce AMA Pro Flat Track Sponsorship, MAVTV Designated as TV Broadcast Partner for 2012 Season

MAVTV to Air 10 Rounds Starting with Doubleheader Event at Springfield, NBC Sports to Carry Four

DAYTONA BEACH, Fla. (May 14, 2012) - AMA Pro Racing and Lucas Oil have reached an agreement naming the lubricant and motorsports powerhouse as a presenting sponsor of AMA Pro Flat Track's top division and designating MAVTV as the series broadcast partner for the 2012 season.

"We are very proud of our new partnership with Lucas Oil and MAVTV," said Dan Johnsen, Director of AMA Pro Flat Track. "Lucas Oil is one of the most respected names in the industry and we are excited to begin working with them. MAVTV is the perfect platform for showcasing the extremely competitive and exciting racing found at every AMA Pro Flat Track event and we look forward to thrilling audiences across America."

AMAProNewLucas Oil produces and markets more than 200 unique heavy duty and high performance automotive and truck lubricants and care products in some twenty-nine countries around the globe, and is growing rapidly country by country, market by market. Founded in 1989 by Indiana natives Forrest Lucas and his wife and partner Charlotte, Lucas Oil Products is deeply involved in many aspects of professional motorsport. Lucas is also now recognized world-wide as the name on the 2012 Super Bowl stadium, and recently completed the purchase of the MAVTV Network that's now available in over 80 million homes across America.

AMAProNew"MAVTV is a network built on a legacy of speed, danger and endurance and Flat Track motorcycles offer some of the most thrilling racing on the planet," said Bob Patison, Executive Vice President, Lucas Oil and President, MAVTV. "Both Lucas Oil and MAVTV are very pleased to partner with AMA Pro Racing on a spectacularly unique American series."

Starting with this month's doubleheader at the Illinois State Fairgrounds in Springfield, Ill., 10 rounds of the newly-named AMA Pro Harley-Davidson Insurance Grand National Championship presented by and Lucas Oil will be aired on MAVTV with select programs slotted to air on both MAVTV and NBC Sports. Whenever possible, broadcasts on MAVTV will be featured in a primetime motorsports timeslot during a weekday, while programs on NBC Sports will air on Saturday or Sunday afternoon.

The broadcasts, which will be one hour long, will include highlights of the event's qualifying heats followed by flag-to-flag coverage of the main event. The following races will be televised:


May 26
Springfield TT
May 27
Springfield Mile
NBC Sports
July 28
Sacramento Mile
NBC Sports
August 12
Peoria TT
NBC Sports
August 18
Indy Mile
September 1
Springfield ¼ Mile
September 2
Springfield Mile
NBC Sports
September 8
Knoxville ½ Mile
September 30
Santa Rosa Mile
October 13
Pomona ½ Mile

As part of the agreement, Lucas Oil and MAVTV will have access to at-track marketing assets at each AMA Pro Flat Track round including PA announcements, signage, banners and vendor space within the paddock.

AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. Learn more about AMA Pro Racing at
For additional information contact:

AMA Pro Racing Communications, (386) 492-1014,

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