Friday, February 3, 2012

AMA Flat Track: Sammy Halbert Signs The South Ass Apparel Company for 2012 Sponsor

Sammy Halbert and the crew of his #7 Woody Kyle Racing/Fredericktown Yamaha/AGV/Kings Kustoms-sponsored Yamaha YZ450F work on his 'A'-bike in preparation for round 14 of the 2011 AMA Pro Flat Track Harley-Davidson Insurance Grand National Championship presented by at the Peoria TT on August 21.  Halbert qualified 8th on the day just over .5 seconds behind fast man and eventual event winner, Henry Wiles in a field of 39 riders that took a run at qualifying for the oldest continual stop on the series' schedule.

Finishing second in his heat behind Jared Mees, Sammy came into contact with another rider and finished the heat with a loose exhaust.  Getting his machine back to the pits, the team got it back together in time for the Dash event, where he went on to finish 5th behind Mees, Wiles, Jake Johnson, and Rob Pearson.

In the National main event before the as expected strong crowd at the Illinois amphitheatre arena, it was business as usual for the Washington resident as he battled with eventual runner-up Mees and defending Grand National Champion Jake Johnson, before Mees got away in his trek to try and run down winner Wiles.  Sammy got the better of the defending champ in finishing 3rd on the day for the final podium spot in victory circle at the Peoria Motorcycle Club.

Sammy Halbert Racing announced the signing of a new clothing sponsor for the 2012 AMA Pro Flat Track Harley-Davidson Insurance Grand National Championship presented by season.  Kicking off with a doubleheader round at Daytona on March 15-16, Sammy will be sponsored by The South Ass brand of clothing out of his home state of Washington, which should help him to better return to Daytona Beach and defend his doubleheader sweep from the 2011 season opening rounds. 

You can read the full press release below courtesy of Sammy Halbert Racing, and we wish The South Ass and Slammin' Sammy the best of luck for the upcoming season!

Press release courtesy of Sammy Halbert Racing

‎2011 AMA Grand National Singles Champion Sammy Halbert Signs The South Ass Clothing As Major Sponsor
GRAHAM, Washington (February 1, 2012) - Sammy Halbert, 2011 AMA Grand National Singles Champion, has signed The South Ass brand of clothing as a major sponsor for the 2012 season.

"The South Ass is a perfect match for my team," said Halbert, who will not only be defending his Singles title but ...also gunning for the Grand National Championship in 2012.
"It's a brand that goes against the establishment, and I've always been a non-conventional kind of racer.  I love wearing The South Ass clothing and I know my fans will too."

The South Ass was established in Halbert's home state of Washington in 2009 by a group of friends who were sitting around a campfire and noticed all their kids were wearing the same brand of apparel.  A few glasses of wine later, they decided to create their own brand: The South Ass.

As part of the deal, Halbert will promote the brand to his fan base and feature The South Ass logo on his bikes and leathers.

As the defending Singles champion and winner of three of four races ever to take place at the Daytona International Speedway dirt track, including a sweep in 2011, Halbert will be the one to beat when the 2012 AMA Flat Track series kicks off in Daytona with a doubleheader March 15-16.
With new support from The South Ass, increased support from Factory Yamaha and GYTR, and continued support from longtime supporters Fredericktown Yamaha and Woody Kyle Racing, Halbert's Singles program is stronger than ever heading into the new season.  

About The South Ass
The South Ass is an apparel company established in Auburn, Washington in 2009. The brand's logo is the south end of an ass. You can buy The South Ass apparel at
Some of Sammy's other sponsors include:
Kings Kustoms, LZ Racing, Fredericktown Yamaha, Woody Kyle Racing, KK Supply, White's Harley-Davidson, AGV, Fluid Suspension, and Motion Pro.

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