Wednesday, February 29, 2012

2012 Indy Dealer Expo Deemed Huge Success With Big Jump in Attendance

Lucas Oil Products has a very large footprint amongst the racing community, as their display at the 2012 Indy Dealer Show helped to showcase during the annual convention held at the Indiana Convention Center in mid-February.


Show Attendees Spend $1.28 Million at Onsite Vehicle Auction in Just Two Hours

INDIANAPOLIS (February 28, 2012)Dealer Expo, the premier global powersports trade show reported a six percent increase in retail/buyer attendance compared to the prior year’s event. The growth in attendees was greatest from franchised dealerships, specialty retailers, online retailers and big box stores, including Costco and The diverse expansion in attendees points to increased consumer interest in the powersports aftermarket and motorcycling in general. Displaying the complete range of parts, accessories, tools, business services, vehicles and apparel, more than 700 exhibitors showcased the most exciting products available in the powersports market at the Indiana Convention Center earlier this month (February 17-19, 2012).

The inaugural American V-Twin Dealer Show, launched as a co-located event with Dealer Expo, attracted 2,018 onsite buyers including Harley-Davidson dealers, franchised dealers with cruiser lines, independent V-Twin dealers and custom builders – all communities with specific business needs.

“Nearly every segment showed attendance growth across the board at Dealer Expo and the American V-Twin Dealer Show this year,” said Advanstar Executive Vice President Daniel Phillips. “Mass merchandisers, franchised dealers and online retailers were all up more than five percent, with specialty service retailers up 166 percent and outdoor retailers up more than 500 percent. Our exhibitors were the real winners – a large number of them reported increased onsite orders this year as they took advantage of the expanded range of high-spending buyers we delivered at the show.”

Castrol Lubricants and Emgo Motorcycle Parts & Accessories took up a large portion of one of the displays at the Indiana Convention Center in downtown Indianapolis during the 2012 Indy Dealer Expo held February 17-19.

Demonstrating the continuing value of the pre-owned sector and the increased spending of Dealer Expo and American V-Twin Dealer Show attendees, National Powersport Auctions (NPA) hosted a live pre-owned vehicle auction, securing more than $1.28 million in two hours, from the sale of 152 Harley-Davidson and metric motorcycles to attendees.

The 2012 Dealer Expo and the American V-Twin Dealer Show offered both exhibitors and attendees greater value than ever before with more features including: product demonstrations; a live build on the Builder’s Stage; fashion shows; the Ultimate Dealer Custom Bike Show; educational seminars by Dealership University valued at $15,000 per attendee; a Saturday night industry party at Lucas Oil Stadium; and more. In addition, 193 registered members of the media – the largest media turnout in Dealer Expo history – attended Friday’s dedicated media preview and stayed to cover the powersports weekend extravaganza, generating more news than ever about the impressive lineup of innovative new products making world debuts.

The 2012 Dealer Expo and the first-ever American V-Twin Dealer Show destination event took place February 17-19, 2012, at the Indiana Convention Center, 1000 South Capitol Ave, in Indianapolis, Indiana.

Dealer Expo and the American V-Twin Dealer Show are open to qualified members of the powersports retail trade.

For more information please visit, or

Contact:   DeeDee Taft/Shelbi Okumura Spin Communications  (415) 380-8390


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