AMA Pro Racing to Unveil
AMA Pro Live Streaming Experience during AMA Pro Road Racing Test at
NOLA Motorsports Park
Streaming Multimedia System Developed with Support
from M1 PowerSports and RoadRace Factory
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DAYTONA BEACH, Fla. (June
6, 2012) - Working in conjunction with
event promoter M1 PowerSports and race team RoadRace Factory/Red Bull, AMA Pro
Racing's in-house programming team has developed AMA Pro Live, a multi-channel
multimedia streaming system which will give fans an immersive and diverse online
experience during select AMA Pro Road Racing event weekends. Following extensive
beta testing during the opening rounds of the 2012 AMA Pro Road Racing
Championship, AMA Pro Racing will unveil the AMA Pro Live online experience
during the official series test at NOLA Motorsports Park, scheduled for June
26-27, 2012.
"AMA Pro Racing is focused on
creating new and innovative ways for fans to enjoy our racing," said David
Atlas, Chief Business Development Officer of AMA Pro Racing. "Building AMA Pro
Racing's online presence and expanding our social media and video offerings are
vital components of our ongoing strategy to reach the youthful, tech-savvy
demographic, and this is another big step forward as we deliver on our new
goals."
Located at http://www.amaprolive.com and intended
to complement AMA Pro's Live Timing & Scoring system, AMA Pro Live will put
the online consumer in the director's chair, giving them the ability to control
the show and choose from a variety of programming options. For the initial
launch, five cameras will be located throughout NOLA Motorsports Park's
sprawling facility. On-track action will be captured from a variety of
viewpoints around the 2.75-mile road course, there will be a pit camera showing
the RoadRace Factory team hard at work under the tent and a roving POV/interview
camera hosted by Danielle Teal.
JD Beach talks with one of his team members of the #95 Red Bull/RoadRace Factory Yamaha during the AMA Daytona SportBike Series events at Road America last weekend. AMA Pro Road Racing photo by Brian J. Nelson.
This all-new functionality isn't
AMA Pro Racing's first foray into non-linear programming (SPEED2 streams every
AMA Pro Motorcycle-Superstore.com SuperSport and AMA Pro Vance & Hines
XR1200 Series race at http://www.speed2.com), but it will be
the first time that fans will get a live, behind-the-scenes glimpse at how the
stars of AMA Pro National Guard SuperBike, AMA Pro GoPro Daytona SportBike,
Motorcycle-Superstore.com SuperSport and the Vance & Hines XR1200 Series get
up to speed on an all-new circuit.
"This is a concept that RoadRace
Factory's Danny Walker, AMA Pro Racing's Gene Crouch and I came up with, with
the goal of adding more content and providing fans with access they've never had
before," said Cameron Gray, CEO of M1 PowerSports. "We're always thinking
outside the box and we're very excited about offering a new way for people to
keep in touch with racers, watch their laptimes and be able to visualize what's
going on at the test."
As a show of appreciation for
loyal fans, M1 PowerSports and AMA Pro Racing will be offering exclusive
incentives throughout the two-day test on AMA Pro Live. During the live
broadcasts, discount codes for 2-for-1 event tickets to the Triumph Big Kahuna
New Orleans presented by Dunlop Tire and LeoVince will be posted on the screen,
and fans will be able to participated in social media contests to win vouchers
for VIP parking and product giveaways from the great partners that support AMA
Pro Racing and M1 PowerSports. "This will not only be a great
way for people to follow their favorite teams and riders," Gray continued. "This
will be America's first glimpse at the great new facility that's being built in
the heart of New Orleans and will prepare them for AMA Pro Road Racing's finale
at NOLA Motorsports Park, the Triumph Big Kahuna National on October 5-7."
To get a glimpse of what fans can expect, RoadRace Factory/Red Bull and Dion Device Brake Lever Guard's Chris Killen have created a teaser video from last weekend's AMA Pro Road Racing round at Road America. The video is available on RoadRace Factory's YouTube page at http://www.youtube.com/watch?v=QQu4fBxrjfM .
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AMA Pro Racing is the premier professional
motorcycle racing organization in North America, operating a full schedule of
events and championships for a variety of motorcycle disciplines. Learn more
about AMA Pro Racing at www.amaproracing.com.
For additional information
contact:
AMA Pro Racing Communications, (386) 492-1014, communications@amaproracing.com
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