Dion Device Named Official Brake
Lever Guard of GEICO
Motorcycle AMA Pro Road Racing
DAYTONA BEACH, Fla.
(March 4, 2013) - AMA Pro Racing is pleased to announce that the series
has entered into an agreement to partner with Dion Device as the Official Brake
Lever Guard of GEICO Motorcycle AMA Pro Road Racing for the 2013 season.
Dion
Device is one of the many approved equipment suppliers of brake lever guards and
has been a strong proponent of rider safety and supporter of the Series. AMA Pro
Racing instituted mandatory brake lever guards as an added safety measure
beginning with the 2013 GEICO Motorcycle AMA Pro Road Racing season.
The relationship with Dion Device
will be a crucial asset to the sport this season. As part of the agreement,
Chris Killen, CCO of Dion Device, will be working with AMA Pro to deliver top
notch video content and viral marketing throughout the year. Killen was
instrumental in the implementation of the AMA Pro Live Streaming Video system
over the course of the 2012 season.
J.D. Beach is shown on the #95 Road Race Factory/Red Bull-sponsored Yamaha YZF-R6 during the 2012 Geico Motorcycle AMA Pro Road Racing season. Beach will again be competing in the AMA Pro GoPro Daytona SportBike Series in the 2013 season, while spending his 'off-time' away competing in AMA Pro Flat Track events. AMA Pro Road Racing photo by Corey Coulter.
"I'm excited about the
partnership we've started with Dion Device," said Michael Gentry, COO of AMA Pro
Racing. "Improving the safety of the sport is our most important goal and Dion
Device shares that common goal. I sincerely look forward to our partnership
together."
Dion Device will be granted
exclusive in-market and promotional rights to the GEICO Motorcycle AMA Pro Road
Racing series marks for print, outdoor and television advertising, press
materials. The two companies will be working together on ways to promote rider
safety via AMA Pro Racing's website at www.amaproracing.com and social media outlets. Dion
Device will also have access to on-site activation space in the paddock at every
GEICO Motorcycle AMA Pro Road Racing event in order to support the product and
to increase brand awareness with motorcyclists across the country.
AMA Pro Racing will be the
beneficiary of several marketing services courtesy of Dion Device. The
innovative rider protection company will coordinate with AMA Pro Racing to
provide creative video direction for each race weekend. Dion Device will work
with AMA Pro Racing on the AMA Pro Live Streaming Video system to ensure that
the optimum track/on-board footage will be available for fans to watch, and will
also create a number of social campaigns around 2013 events.
"We are very excited about this
relationship with the AMA Pro Racing," said Chris Killen, CCO of Dion Device.
"At Dion Device, we strive to provide products that not only save lives and
equipment, but also surpass our customers' needs and have a brand that athletes
and enthusiasts alike can identify with. Our collaboration with AMA Pro Racing
in 2012 forged a great bond both on the safety side of things as well as with
media presence and growth for AMA Pro. This will transition seamlessly in to
2013 and beyond. This partnership is mutually beneficial on many levels, thus
maintaining an emphasis on safety while simultaneously utilizing our media
capacities to bring the sport into new and existing households alike."
Dion Device is exclusively
distributed in the United States by LeoVince USA. In order to celebrate the
launch of the partnership, Dion Device has announced that LeoVince USA will be
offering a special discount and sponsorship program for AMA Pro riders entered
in season-opening DAYTONA 200 Week. There will be a special discount of 40% off
of MSRP on the Dion Device Brake Lever Guard for all licensed professional
racers and teams that will be attending the first round of the 2013 GEICO
Motorcycle AMA Pro Road Racing championship at Daytona International Speedway.
Teams and riders choosing to take advantage of this offer will also
automatically receive a sponsorship program from LeoVince USA for the 2013 race
season that offers replacement product and parts at discounted prices. To take
advantage of this one-time only special, please contact LeoVince USA's Race
Manager David Christensen at 888-610-4242 or David@leovinceusa.com.
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AMA Pro Racing is the premier professional
motorcycle racing organization in North America, operating a full schedule of
events and championships for a variety of motorcycle disciplines. Learn more
about AMA Pro Racing at www.amaproracing.com.
For additional information
contact:
AMA Pro Racing Communications, (386) 492-1014, communications@amaproracing.com
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