Scala rider and AMA Pro Racing Renew Partnership for 2013 Season
DAYTONA BEACH, Fla. (February 16, 2013) - For the second consecutive season, AMA Pro Racing and Cardo Systems, Inc. have reached an exclusive agreement which names scala rider as the Official Motorcycle Helmet Bluetooth Communications System of GEICO Motorcycle AMA Pro Road Racing for the 2013 season. As part of the agreement, AMA Pro Racing will once again name a year-end award after scala rider supporting the social media efforts of the stars of the sport.
Cardo Systems is the market leader in wireless Bluetooth® communications for motorcycle helmet headsets. The company's scala rider line of Bluetooth devices are the most advanced and feature-rich communication systems available. Through the partnership renewal, Cardo Systems will have ample opportunities for their high quality product line to gain maximum exposure at AMA Pro Racing events.
"Cardo Systems has been a great partner and we are thrilled to have them return for 2013," said Michael Gentry, COO of AMA Pro Racing. "The company is known for producing high-quality products with cutting-edge technology, and thanks to their support they're also helping our competitors put on high-quality events across the U.S."
Cardo Systems will be the beneficiary of in-market and promotional rights to utilize the series marks at the racetrack, in retail outlets and in related media. The exclusive partnership also enables Cardo Systems to promote their product on-site at GEICO Motorcycle AMA Pro Road Racing events. In addition to the promotional efforts at each event, AMA Pro Racing's website and social media outlets will also be used as a compelling tool for Cardo Systems to showcase their latest product offerings.
About Cardo Systems:
Cardo Systems, Inc., headquartered in Pittsburgh, PA, specializes since 2003 in the design, development, manufacturing and sale of state-of-the-art communication and entertainment systems for motorcycle helmets. Cardo has pioneered the majority of the most useful and enjoyable innovations in Bluetooth® motorcycle communication systems. Cardo's scala rider line of headsets, now available in over 60 countries is the world's bestselling Bluetooth system for the motorcycle industry.
AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. Learn more about AMA Pro Racing at www.amaproracing.com.
For additional information contact:
AMA Pro Racing Communications, (386) 492-1014, firstname.lastname@example.org