Thursday, March 1, 2012

Saddlemen Returns in '12 as AMA Pro Racing's Rookie of the Year Sponsor for AMA Road Racing & AMA Flat Track





















'09 AMA Pro Flat Track Pro Singles Champion Brad Baker hammers the throttle on his #12 Brother Powersports/MVR/Schenk Racing/Magor League Moto-sponsored Honda CRF450R during practice for round 14 of the 2011 AMA Pro Flat Track Harley-Davidson Insurance Grand National Championship presented by Motorcycle-Superstore.com at the Peoria TT on August 21.  The Bullet overcame a practice off-track excursion and a nasty pile-up on lap one of his heat race to fight his way back into the National main event with a solid 12th place finish after starting from the back row.

Baker, who hails from Washington State, grabbed the '11 Saddlemen AMA Pro Flat Track Rookie of the Year honors at the season-ending round at Pomona with a 6th place finish in the overall point standings, including top finishes on the year of 3rd place at the Daytona Short Track II round and 2nd place at the Pomona Half-Mile season-ender.  In his first ride with the Lloyd Brothers Motorsports Ducati team at the Springfield Mile I round over Memorial Day weekend, Baker also set fast time, won his heat and finished 5th with an ill-handling wobble on the straightaways.

The man with the million dollar smile will be changing it up for the 2012 season, as he will be riding Kawasakis in both the Twins and Singles Series events under the tutelage of Grand National Championship-winning tuner Kenny Tolbert, along with some help from 13-Time AMA Grand National Championship tuner, Bill Werner.  The team has been testing in Texas since the Indy Dealer Expo over the February 17-19 weekend, as well as working out the fine-tuning of their machines in Wisconsin with seasoned veteran tuner Werner.

The team is expected to contest the first rounds of the Steve Nace/AMA All Star Series in Savannah, GA. (March 9) and at Volusia Speedway Park in Florida (March 11), before heading to rounds 1 & 2 at the Daytona Short Track on March 15-16 to kick-off the 2012 AMA Pro Flat Track Harley-Davidson Insurance Grand National Championship presented by Motorcycle-Superstore.com season. 
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AMA Pro Racing Announces Saddlemen Rookie of the Year Program for AMA Pro Road Racing and AMA Pro Flat Track


DAYTONA BEACH, Fla. (February 29, 2012) - AMA Pro Racing is excited to announce the return of the Rookie of the Year program to AMA Pro Road Racing and AMA Pro Flat Track through an expanded multi-year partnership agreement with Saddlemen. The $5,000 Saddlemen Rookie of the Year Awards will be given to the eligible rider in each series who demonstrates exceptional performance on and off the track during their first season of competition in AMA Pro Road Racing's GoPro Daytona SportBike division or AMA Pro Flat Track's Harley-Davidson Insurance Grand National Championship presented by Motorcycle-Superstore.com Expert division.

"Highlighting the highly competitive up-and-coming talent which AMA Pro Racing has long been known for is something that we care dearly about," said David Atlas, Chief Operating Officer of AMA Pro Racing. "The Saddlemen Rookie of the Year award is one of the components that will help us continue to cultivate world-class motorcycle talent in our ranks. We are very happy that Saddlemen has chosen to show their support of the AMA Pro community through this program."

For the 2012 season, riders who are participating in their first rounds of AMA Pro Road Racing's GoPro Daytona SportBike division or AMA Pro Flat Track's Harley-Davidson Insurance Grand National Championship presented by Motorcycle-Superstore.com Expert division may apply for the Saddlemen Rookie of the Year award offered in their respective series. As a show of support for Saddlemen and in order to be eligible for the Saddlemen Rookie of the Year program and associated year-end award funds, riders mustdisplay a Saddlemen patch on their leathers and a decal on their motorcycle at each event.
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2011 Saddlemen AMA Pro Flat Track Rookie of the Year Brad Baker is awarded the ROY honors at the season-ending AMA Pro Flat Track banquet by Tom Seymour, President of Saddlemen, at Pomona on October 16, 2011.  AMA Pro Flat Track photo by Dave Hoenig.
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"Racing is part of our heritage," says Tom Seymour, President of Saddlemen. "We have supported many generations of up and coming racers through our Flat Track Program and now look to do the same with Road Racing. It is a great way to grow the sport and for Saddlemen to showcase our sport bike seat technology. I am very proud to see Daytona Sportbike teams racing on the very same seat an enthusiast can buy at their local dealer. Frankly, I can't wait to get things started at this year's Daytona 200!"

As part of the agreement, Saddlemen will also have exclusive in-market and promotional rights to AMA Pro Road Racing and AMA Pro Flat Track series marks in addition to on-site activation space within the paddock at each AMA Pro Road Racing and AMA Pro Flat Track event.
 
The 2012 AMA Pro Road Racing and AMA Pro Flat Track seasons will kick off with the historic Daytona 200 Week, scheduled for March 15 - 17, 2012 at Daytona International Speedway.



About Saddlemen:

Saddlemen is celebrating 25 years of building cutting edge motorcycle products. During that time they have been major supporters of the motorcycle industry. Over the years Saddlemen products have helped many of racing's elite riders - names like Hayden, Bostrom, Carr, Kopp, Coolbeth, Wiles, Johnson and Mees. Saddlemen offers the industry's most diverse line of seats, saddles and luggage. Visit Saddlemen on the web at www.saddlemen.com or www.facebook.com/Saddlemen.


AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. Learn more about AMA Pro Racing at www.amaproracing.com.

For additional information contact:
 
AMA Pro Racing Communications, (386) 492-1014, communications@amaproracing.com
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