Yamaha Factory MotoGP Team Signs Fiat Professional as Sponsor & Vehicle Supplier for 2014 Season

New Official Sponsor Announcement

Yamaha Teams Up With Fiat Professional for 2014

Gerno di Lesmo (Italy), 2nd February 2014

Yamaha Factory Racing is delighted to announce the extension to its long standing working partnership with the Fiat Group as Fiat Professional join the Yamaha Factory Racing Team as Official Sponsor and Official Supplier of vehicles for the 2014 MotoGP season.

The Fiat Professional logo will be visible on all team equipment as well as on the nose of the YZR-M1 cowlings of both Jorge Lorenzo and Valentino Rossi.

As part of the agreement, Fiat Professional will also provide commercial vehicles to assist Yamaha’s logistical operations. These will include the Ducato Van and the Fiat Scudo Panorama models. Additional logistical support will also be provided with the supply of cars from the Fiat Group both in Italy and at every race and test events around the world.

The Fiat Professional name identifies the commercial vehicles produced by Fiat Group Automobiles S.p.A. Fiat have been producing commercial vehicles since 1903, with the Professional Division growing to be an extremely important part of the Group and a leader in its sector.

The group shares a passion for winning with Yamaha, having taken the ‘Van of the Year Award’ in 1994 with the Ducato, in 2006 by the Doblò Cargo, in 2008 by the Scudo, in 2009 by the Fiorino and in 2010 by the New Doblò Cargo.

Lin Jarvis
Yamaha Motor Racing, Managing Director

“To run a racing team you need a lot of things to come together at the right moment, and everything has to work well. Of course the most important thing is the rider on the bike, as on Sunday he needs to win the race. Behind the rider is what we call the back office; these are the people that keep the team running. A huge amount of our work is logistics, moving people, moving parts, preparation, etc. A partner such as Fiat Professional who provides us with excellent 100% reliable transport is a perfect addition to our family. We’re both based here in Italy so we’ll be able to work together to improve the preparation for the team. We have been together with the Fiat Group since 2007 so we have had a long and successful partnership and we are confident that the 2014 season will bring us many new highlights to share together.” 

Hansen Henrik Starup
Head of Brand Fiat Professional 

"We are of course very excited to be associated with Yamaha in MotoGP. The Team has the most wins and is always striving to be number one. As Fiat Professional we do believe in the same values such as teamworking, performance and high quality standards and of course we have the ambition to win like Yamaha. Also Fiat Professional is always striving to be the best. We are excited to be part of this great new adventure. With Yamaha we have a chance  to increase the  international awareness of our brand so this is a perfect match and a great opportunity. We are already present in many countries so this will help to support our brand.”

FIAT PROFESSIONAL - Corporate Profile

The Fiat Professional name identifies the commercial vehicles produced by Fiat Group Automobiles S.p.A., a group built on competent and motivated people, professionals serving professionals, and concrete facts. Our extensive and complete range meets every transport need. Fiat Professional vehicles are designed to minimise consumption and running costs while maximising profitability.

1903 saw the introduction of Fiat's first commercial vehicle. Since then, commercial sales have become increasingly important within the activities of the Fiat Group. Thanks to its wide range, and over one hundred years of experience, Fiat Professional has become a leader in its sector.

All vehicles in the Fiat Professional range are designed and built to meet professional requirements as effectively as possible. Fiat Professional has been awarded numerous international prizes by juries and qualified journalists. One of the most important is the Van of the Year award: won in 1994 by the Ducato, in 2006 by the Doblò Cargo, in 2008 by the Scudo, in 2009 by the Fiorino and in 2010 by the New Doblò Cargo.

Driven by continuing success, Fiat Professional strives to consolidate its leadership by developing an already extensive sales network. Today there are more than 1400 Dealers in Europe and over 7500 service centres.

Fiat Professional vehicles are currently produced in 8 plants worldwide, including the Sevel factory in the Val di Sangro, where the Ducato is produced - the largest light commercial vehicle plant in Europe (in 2010 the plant produced its 4 millionth vehicle).

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