Yamaha Announced as Title Sponsor of 2013 AMA Hall of Fame Breakfast during Daytona Bike Week

AMA welcomes Yamaha as title sponsor of Yamaha AMA Motorcycle Hall of Fame Breakfast at Daytona, presented by Motul, during Bike Week

PICKERINGTON, Ohio -- March 1, 2013 -- Yamaha, the brand that carried AMA Motorcycle Hall of Famer Scott Russell to two victories in the famed Daytona 200, will be the 2013 title sponsor of the AMA Yamaha Motorcycle Hall of Fame Breakfast at Daytona, presented by Motul, on Friday, March 15, at 7 a.m. in the Daytona 500 Club on the infield at Daytona International Speedway in Daytona Beach, Fla.

Russell, who won the Daytona 200 five times, plus numerous AMA roadracing championships and a World Superbike title, will be the featured guest.

Tickets for the breakfast, the proceeds from which support the Hall of Fame and its mission to promote motorcycling's heritage and history to this and future generations, are available now at www.motorcyclemuseum.org.

Taking place during 2013 Daytona Bike Week, the fundraising breakfast will include a live interview with Russell on stage, an audience Q&A period and an autograph session with the AMA Hall of Famer and Daytona 200 legend. Longtime race announcer Ben Cheatwood will interview Russell.

"With his 1997 and 1998 wins on the high banks of Daytona, Scott Russell and Yamaha are forever linked in the history of the highest levels of motorcycle racing," said Jeff Heininger, chairman of the American Motorcycle Heritage Foundation, which oversees the Hall of Fame. "We are honored that Yamaha has stepped up to support Scott, and all of our Hall of Famers, by being the title sponsor of the Yamaha AMA Motorcycle Hall of Fame Breakfast at Daytona, presented by Motul."

Yamaha General Manager of Communications Bob Starr said that supporting Russell and the Hall of Fame was a no-brainer.

"Scott's achievements have contributed immensely to the racing heritage of the Yamaha brand, and just like any of our past racers, he remains to this day a significant part of our family," said Starr. "The fact that he continues to pass along his knowledge and expertise to others through the prestigious Yamaha Champions Riding School shows the true spirit and character of Scott Russell, and we are indeed proud to have him in our family!"

Russell's Daytona 200 wins are among the most impressive Daytona 200 finishes ever. His 1995 victory, which came after an opening lap crash that saw him remount in last place and battle for 199 miles to win over Carl Fogarty, is perhaps his best remembered. The photo of Russell jumping over his fallen bike to remount made the cover of Cycle World magazine, and cemented the Georgia native as a bona fide roadracing hero to millions of fans worldwide.

For details of the AMA Motorcycle Hall of Fame Breakfast at Daytona, and to buy tickets, please visit www.motorcyclemuseum.org.

About the American Motorcycle Heritage Foundation

Founded in 1990 by the American Motorcycle Heritage Foundation, the goal of the AMA Motorcycle Hall of Fame Museum is to tell the stories and preserve the history of motorcycling. Located on the campus of the American Motorcyclist Association in Pickerington, Ohio, the Museum's three major exhibition halls feature the machines and memorabilia of those who have contributed notably to the sport. The AMA Motorcycle Hall of Fame Museum recognizes individuals who have made significant contributions to motorcycling, including those known for their contributions to road riding, off-road riding and all categories of racing, as well as those who have excelled in business, history, design and engineering.

More information can be found at www.motorcyclemuseum.org. 

Contact: James Holter
Phone: (614) 856-1900, ext. 1280
E-mail: jholter@ama-cycle.org